AN ITALIAN LOVE STORY

Time shapes our lives and gives value to people, moments, and experiences.

It is the kind of time whose importance we often forget to notice.

The story of Friulane begins long TIME ago, in the 1800s, when they were made from scraps of fabric and recycled bicycle tires.

Friulane are much more than simple shoes: they are a symbol of Italian tradition, craftsmanship, and style. Born in the Friuli region of North-Eastern Italy, these shoes have a history rooted in simplicity and practicality.

Their origins trace back to at least the 19th century, when the soles were made from recycled rubber or leather and the uppers from sturdy canvas. Each pair was handmade, stitched, and assembled by skilled artisans who passed down their techniques and knowledge from generation to generation. The simplicity of the design, combined with meticulous attention to detail, made Friulane a symbol of durability and everyday practicality.

Over time, Friulane became beloved across Italy, moving from homes and workshops to the streets and cities. Their comfort, flexibility, and lightness made them perfect not only for daily life but also for more elegant occasions, all while maintaining their artisanal soul. Each pair tells a story of territory, tradition, and passionate craftsmanship: wearing Friulane means carrying a piece of Italian history, defined by simplicity, elegance, and care for detail.